What's in a Name

substandard: below standard, sub: below or less than something. subtract, subtiles, submarine, subway

apparel

What's in a Name
Name brands are cool, but are they really worthe the extra money?

PRO
There are hundreds of them. Well-known appliances, electronics, footwear, apprael and computers. The famous brands - they are what we call name brands. These products are not necessarily successul because companies pour millions of dollars into promoting them - though that certainly doesn't hurt. People spend money on name brand products for several reasons:

1.Quality
A name brand can't become name brand without qualiy. If it's a food, the ingredients are wholesome; if it's a machine, quality parts are a must. Quality attracts customers and keeps them coming back.
2. Consistency
Over time, customers grow to expect a certain level of quality and performance from a product or service. If I'm in a foreign country and need shampoo, I'm going to buy a name brand product because I know it will be good. Name brands deliver quality consistency, regardless of time or location.
3.Customer services
Admittedly, some substandard name brand products occasionally get shipped out. To deal with this inevitability, smart companies help to support customers. For name brand companies, customer satisfaction is a priority. These three qualities give name brand products longevity. And that's worth a little extra money, right?